Jackpot
€1
Billion
The Swedes love their lotteries, and ever since 1997 and the creation of the government owned Svenska Spel, these games have been big business in Sweden. One of the most popular lottery games is the Swedish Postcode Lottery, which claims to be Sweden’s largest lottery and uses a unique format that has helped it to attract a lot of attention since it was first launched.
The Swedish Postcode Lottery is not actually run by the state lottery foundation but by Novomedia Sweden (under the banner of the Swedish Postcode Lottery Foundation), who have the honourable goal of funding non-profit organisations throughout Sweden. It was launched in 2007 and since then it has pumped over 1.2 billion SEK into the non-profit sector, helping nearly 500 projects in that time.
The Swedish Postcode Lottery uses a similar format to other postcode lotteries, such as the People’s Postcode Lottery in the United Kingdom. The way in which these lotteries differ to standard format lotteries is that they sell subscriptions as opposed to tickets. You pay a set amount of money every month and are then entered into all daily and monthly draws, the latter of which serves as the closest thing that this lottery has to a jackpot.
The draw uses area postcodes to determine a winner, before paying prizes to players who have purchased tickets within those postcodes.
The Swedish Postcode Lottery is actually bigger than the UK one, receiving more TV coverage and being played by a larger percentage of the population. In fact, around 10% of the population of Sweden play this game, while around 4% of the UK population play their equivalent.
Millions in prizes are given away on the Swedish Postcode Lottery every year, but the actual prize amounts differ considerably depending on how many players there are, how many times a postcode wins, etc., Typically, a big win is in the tens of thousands of Euros as opposed to the millions of Euros.
Unfortunately, there are no details on the odds of winning the Swedish Postcode Lottery, or any other postcode lottery for that matter. The organisers have not released this information as they claim that it would divulge “commercially sensitive information”. However, they have been open about certain aspects of the lottery, such as stating that around 80% of players win some kind of prize during any given calendar year.
The Swedes love their lotteries, and ever since 1997 and the creation of the government owned Svenska Spel, these games have been big business in Sweden. One of the most popular lottery games is the Swedish Postcode Lottery, which claims to be Sweden’s largest lottery and uses a unique format that has helped it to attract a lot of attention since it was first launched.
The Swedish Postcode Lottery is not actually run by the state lottery foundation but by Novomedia Sweden (under the banner of the Swedish Postcode Lottery Foundation), who have the honourable goal of funding non-profit organisations throughout Sweden. It was launched in 2007 and since then it has pumped over 1.2 billion SEK into the non-profit sector, helping nearly 500 projects in that time.
The Swedish Postcode Lottery uses a similar format to other postcode lotteries, such as the People’s Postcode Lottery in the United Kingdom. The way in which these lotteries differ to standard format lotteries is that they sell subscriptions as opposed to tickets. You pay a set amount of money every month and are then entered into all daily and monthly draws, the latter of which serves as the closest thing that this lottery has to a jackpot.
The draw uses area postcodes to determine a winner, before paying prizes to players who have purchased tickets within those postcodes.
The Swedish Postcode Lottery is actually bigger than the UK one, receiving more TV coverage and being played by a larger percentage of the population. In fact, around 10% of the population of Sweden play this game, while around 4% of the UK population play their equivalent.
Millions in prizes are given away on the Swedish Postcode Lottery every year, but the actual prize amounts differ considerably depending on how many players there are, how many times a postcode wins, etc., Typically, a big win is in the tens of thousands of Euros as opposed to the millions of Euros.
Unfortunately, there are no details on the odds of winning the Swedish Postcode Lottery, or any other postcode lottery for that matter. The organisers have not released this information as they claim that it would divulge “commercially sensitive information”. However, they have been open about certain aspects of the lottery, such as stating that around 80% of players win some kind of prize during any given calendar year.
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